![]() ![]() “We couldn’t be more thrilled to join the Blackstone family of female-founded, category-creating companies to further that mission. ![]() “Today, we’ve changed consumer behaviour and attitudes toward SPF through innovative products and education. “Over 15 years ago, I founded Supergoop! with a mission to transform the sunscreen industry and eradicate skin cancer by making everyday essentials with SPF that people want to wear,” said Thaggard. Today, Supergoop! boasts close to 50 sunscreen formulas and runs its Ounce by Ounce programme, shipping complimentary products to classrooms across America. Thaggard launched the brand in 2005, following a close friend’s diagnosis with skin cancer at the tender age of 29 its founding mission was to develop innovative, dermatologist-approved, ‘clean’ ingredient SPF products that encourage consumers to incorporate sun protection into everyday routines. It is hoped the investment will fuel Supergoop!’s product innovation and help drive consumer behaviour change through education and brand marketing, as well as expand the US company’s national and global reach. The 15-year-old brand was founded by former teacher Holly Thaggard, who will continue to maintain significant equity ownership in the business, as will Supergoop! CEO Amanda Baldwin together with the brand’s existing senior management team, according to Blackstone. It took close to 5 minutes to rub the product in and left an intense white-cast.A post shared by Supergoop! growth fund of asset management firm Blackstone Group is to acquire a majority stake in sunscreen label Supergoop! While I did enjoy the consistency of the Supergoop mineral sheer screen, I don’t think we’re at the point where it’s POC-friendly. Typically mineral sunscreens are known for having the worst white cast however more brands are finding ways to formulate products that remove this issue. ![]() Mineral sunscreens can also be a better choice for those with acne-prone skin who still need SPF in their routine. ![]() In comparison to the average chemical sunscreen, it has a lower environmental impact due to the ingredients. *Note: Each standard product size should last you 3-4 months for at least daily facial usage* Supergoop Mineral Sheerscreen SPF 30Īs the beauty industry continues to move towards greener initiatives, mineral sunscreen has become more popular. Here are my thoughts on some of their top products. I was curious to see if the rest of Supergoop’s lineup was worth the hype. In fact, the Unseen Sunscreen is a holy grail item for celebs like Olivia Culp o, Mandy Moore, and Lucy Hale (and it’s only $34.) It’s no secret that the Unseen is one of the best-selling sunscreen options for the no-white cast. Each product provides effective SPF coverage for a reasonable price point. Supergoop (not to be confused with Goop by Gwenyth Paltro w) is a skincare brand that takes its love of sun protection VERY seriously. I was first introduced to Supergoop a few years ago when searching for black-girl-friendly sunscreens. And after a tumultuous 2020, I can imagine we’ll all be outside as much as possible this year. But alas, the sun is shining and the poolside cocktails wait for no one. Add in the fact that ya girl isn’t trying to look like Casper the Friendly Ghost and the search continues to narrow. Turn on your JavaScript to view content Which Supergoop Sunscreen Is Right For You?Īlthough sunscreen is a year-round skincare necessity, warmer weather can make the search 10x harder. ![]()
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